In a very competing market like this one, it may be at times be very difficult to get the attention of your customers or potential investors and clients. The fact out there is that you will always be up against those big companies who have departments that mainly deal with marketing strategies that will increase sales in their business. It is also important for you not to forget that you are also competing with social media as well as other many distractions so that you are able to get the attention of your potential buyers. Even though this is so, it does not mean that you have to use a lot of money for you to be able to reach out to a large crowd. Below are some very creative ways in which you can be able to successfully do internet marketing.
Create videos on YouTube
YouTube is a frequently visited site with over 800 million visitors in a month. This can be a very effective and powerful way of marketing your business online. For you to be able to do this successfully, it is important that you become creative and don’t just post videos like any random person would do. There are a number of things that your marketing videos should contain for it to be more appealing. They include:
- An editorial message that is very clear.
- A keyword which has a researched headline.
It is also important that you get a call to action whereby you are going to be able to let or tell the person who is viewing to do something.
Instead of spending a fortune by buying lighting equipment, cameras and editing software to do the videos, your smartphone may prove to be very effective because it is able to capture a video that will be suitable for you. OMG Machines is someone who teaches Youtube marketing very well.
Getting endorsed with a celebrity
Many business people would love having their business endorsed by a celebrity. However, it is advisable that instead of trying to reach out to a global celebrity who can promote your business, it may also be a good idea to go for a local celebrity. This may also be cheaper for you because most global celebrities need to be paid a lot of money. Local celebrities may be easier to locate as well as be able to contact which is also less stressful.
Get published on niche blogs
Even though it may be difficult for you to get on the front cover of a very popular magazine, it may be a very good marketing strategy for you to be featured on their niche blogs not forgetting the good opportunity this offers to you. You may start by identifying a number of blogs like three to five that are mainly concerned with your market then contact the main creator and offer ideas on how you would like to add value in their content as well as add some value.
You can also write an e-book about the greatest issues that are in an industry like yours
Nowadays, you do not really need a publishing company for you to be able to distribute your book. You also do not need to spend a lot of money so that you can get a book published. Sites like amazon are able to let you upload a book for free with only a 33% of payment in every sell that you will be making. The main goal of all this is not to make a profit from the direct book sales that you are going to get but to be able to encourage your readers to be able to opt to visit your site. This may be a very effective way especially if you do it in the right way. We see with OMG Machines that an e-book can be taken into a much larger project. You can learn how OMG Machines evolved into a business by joining their program.
Create a LinkedIn group
This group is not only free to create, it is also a way of keeping your site vibrant. It is also a way in which you are able to share information as well as resources with your viewers which is also a good way of increasing your sales. Even though it may need a lot of efforts for you to get a group like this going, the main goal should be to reach out to your consumers.